By Van Natter Consulting Group

The Ultimate List of Marketing Tools for Startups

This is the ultimate list of marketing tools for startups. Since marketing is essential to any successful business, it helps you reach new customers, build brand awareness, and generate leads. Startups often struggle to find effective ways to market themselves, so we’ve put together this guide to help you learn how to market your startup. This is everything you need to create a solid digital marketing strategy to help you grow your startup.

Social Media Management Software

There are many social media management software options available today. Each has its own strengths and weaknesses, so choosing the right one for your needs is essential. Here are some of the top social media management software options.

Marketing tools for social media

If your business is on social media, you need Hootsuite. This marketing tool allows you to monitor your social media accounts in one place and find out which posts get the most engagement. You can also use it to find trends in your audience and make sure you're always relevant.
Zoho is an all-in-one social media management tool that offers a full range of features for your business and personal use. You can schedule posts, monitor analytics, and track conversions with Zoho.
MeetEdgar is a marketing tool that helps you automate and schedule your social media posts. It's like a Swiss Army Knife of social media: you can use it for everything from scheduling your Instagram posts and Facebook ads to automating your LinkedIn content.
Buffer is the budget option for social managers or small teams looking for a marketing tool for their social media. It's an all-in-one solution for scheduling and sharing great content on Twitter, Facebook, LinkedIn, Google+, and Pinterest. That's easy on your wallet and your time.

How do you use marketing tools for social media?

Social media management tools allow you to post content simultaneously from one place on multiple platforms. This makes it easier for you to manage your content across various channels, like Facebook, Instagram, Twitter, etc., without having to log in and out of each channel individually. At Van Natter Consulting Group, we help our customers grow more than just their social media presence.

Email Marketing Software

Email marketing is the most effective way to grow your business. It allows you to communicate with your existing customers and find new ones while building trust and loyalty.

The best email marketing software will help keep your customers engaged, increase sales, and offer insight into what you’re doing right or wrong.

If you’re looking for an email marketing solution, you’ll want to consider MailChimp. It offers a free plan with up to 2000 subscribers and a paid plan starting at $11 per month. You can also send newsletters, manage contacts, schedule emails, and more.

MailChimp is an excellent tool for creating and sending email newsletters. It’s great for startups because it’s super easy to set up and has many other features that make it easy to keep in touch with your customers.

MailChimp is fast at sending emails out—they say they get it done in less than 10 seconds! And they don’t charge you if your list isn’t “big enough,” so you can start small without worrying about paying extra fees later on down the line.

They also give you many options for how often you want to send out your emails (daily, weekly, monthly) and how many times per day. These tools are just scratching the surface of our ultimate list of marketing tools for startups.

Landing Page Builder

A landing page builder allows you to build a website without coding knowledge. This means you can easily create a professional-looking site without hiring a web developer. Several options are available, such as Unbounce, Leadpages, and Instapage.

Unbounce is a platform that lets you build landing pages without the hassle. The tool is great for marketers who are just starting or have little time on their hands. With the drag-and-drop interface, you can create a website in minutes. It also has excellent templates and third-party sources for even more templates. The split testing feature is nice, but it's not as robust as other tools.

Leadpages is a top-notch marketing tool for startups, small businesses, and anyone looking to grow their customer base.This is because of its affordability and ease of use. It allows you to create landing pages quickly and easily and filter templates based on their conversion rates. It can also work with quite a few applications so that you can connect it with other tools like MailChimp or SumoMe.

The best parts? There are no traffic rules to worry! You can create as many landing pages as you want!


It's fast, flexible, and has all the features you need to create gorgeous, mobile-friendly landing pages with no coding experience. Plus, they have an Inline Style Editor that lets you easily customize your landing page elements.

They offer a straightforward and intuitive drag-and-drop editor. If you want to change something in the design of your page, move it!

And that's not all: Instapage also has mobile-responsive pages, so your landing page will look fabulous no matter where people view it. They even have access to heatmaps so you can see exactly where people are clicking on your page—and what parts aren't getting enough attention.

These marketing tools for your social media presence are on steroids, but they aren't enough on their own. With our help, your company will get the greatest exposure.

Lead Generation Software

Landing pages allow you to capture leads by directing them to a specific page where they can fill out forms or download files. They also allow you to collect visitor data to improve your campaigns. Considering this, these marketing tools for small businesses below will help you succeed.

If you're looking for the ultimate list of marketing tools for startups, you've come to the right place. Zendesk's platform is user-friendly and easy to manage tasks. You can create different tickets: help desk tickets (common inquiries) or product support tickets (specific issues related to an individual product). You can even use Zendesk as an FAQ page where people can submit general questions about your company or products before contacting you directly via phone or email!
This CRM tool is perfect as a marketing tool for small businesses looking to grow their customer base. It helps you organize your contacts into categories to track and manage them more efficiently. It also offers sales pipelines, invoicing, reporting, and other valuable functions.

If you're a startup, you're probably wondering what marketing tools the pros use. And if you're looking for the best marketing tools for small businesses, HubSpot is it.

HubSpot is an all-in-one CRM (customer relationship management), marketing, sales, and automation platform that gives you everything you need to generate leads and help you succeed faster.

Agile CRM

When building your business, it's hard to think about the tools that will help you get there. We know how important to find the right tools for your business. We've made the ultimate list of marketing tools for startups. And Agile CRM is one of them.

This isn't just another list—it's Van Natter Consulting Group's guide for digital marketing and social media marketing tools. We use them to help you market your company.

Website Analytics Software

Analytics can be a bit of a buzzword, but it’s actually one of the most powerful tools you have as a marketer. By recording your site’s use, you’ll see what works and doesn’t.

Google Analytics is one of the most popular website analytics software available today. It allows you to track search traffic, social media engagement, email marketing campaigns, and more! This is a great place to start if you’re looking for a way to evaluate your performance or want an extra pair of eyes on your website stats.

Google Analytics helps you understand how people interact with your site, what actions they take and how that affects your bottom line. It gives you the information you need to make smart decisions about how to market your business, and it does in a way that makes sense for your needs.


Marketing can be a lot of work, but it doesn’t have to be overwhelming. Many marketing tools are available to help you streamline your small business and make it easier for you to succeed. We hope that this ultimate list of marketing tools for startups has given you some ideas on where to start!

Companies we have helped unlock their growth